New LCDQ Member: Serena & Lily
After recently opening its doors on Melrose Avenue, Serena & Lily, a lifestyle and home décor brand, joined the La Cienega Design Quarter. Known for its original pattern designs, Serena & Lily offers bedroom, bath, living, dining, rugs, décor, lighting, nursery and art.
The Sausalito-based company was founded in 2003 when Serena Dugan, an independent artist and textile designer, met Lily Kanter, an accomplished executive-turned-entrepreneur. Both were inspired by the idea of bringing something fresh to the design world. In less than a year, Serena & Lily introduced its first collection of textiles, creating a fast following and desire for more of their crisp, breezy designs.
Since its founding, the company has become a favorite of A-list celebrities including Jennifer Garner, Reese Witherspoon, Drew Barrymore, Gwen Stefani, and Kristen Bell. Textiles continue to anchor Serena & Lily’s business today, while a commitment to inspirational living is reflected in the brand’s original designs and innovative retail spaces.
Serena & Lily’s Los Angeles Design Shop is a hub of inspiration and creativity for designers and customers alike. The showroom aims for an easy and approachable shopping experience, providing key silhouettes and swatches that allow visitors to mix and match, try before they buy, and get expert advice as they go.
Serena & Lily Los Angeles Design Shop
8422 Melrose Avenue
West Hollywood, CA 90069