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Szalon Showroom is proud to premier 4 new rugs to the “Revivals Line”

Posted: Nov 22, 2010 | by LCDQ | Comments (0)

Hungarian born designer and owner of Szalon (pronounced Salon) showroom in LA’s famed La Cienega Design Quarter, Judith Hoffman, presents a collection of Modernist rugs to her “Revivals Line” – a foray into furniture and decorative art production. Inspired by the works of Modernist masters, including Josef Hoffmann and Lajos Kozma, The “Revivals Line” celebrates the spirited flourishes in Central and Eastern European designs that are alternatives to more commonly known curves and angles of early 20th century Modernist and Art Deco furnishings.

Each piece in the collection can be custom made in any size requested. Below are the names and inspirations for the “Revivals Line” of rugs:

  • Jewel Box: The grid design creates divisions in an otherwise nature motif, signifying the departure from Art Nouveau to the restrained linearity and elegance of Vienna Secessionism. An homage to the bejeweled “Cigarette case” by Josef Hoffmann, which is now on display at the Neue Gallery, New York.
  • Landhaus Primavesi: (Primavesi country house) Based on the bold, chevron patterned wall coverings found in the country home of industrialist Otto Primavesi – one of the most important supporters of the Wiener Werkstätte (Vienna Workshop.)
  • Hoffmann: Inspired by the architecture of Viennese modernism icon, Josef Hoffmann, the minimal geometric pattern reflects Hoffmannʼs signature aesthetic of squares and cubes. This repetitional play is both fixed and fluid, emphasizing the use of simple shapes associated with the Vienna Secession.
  • Rhythm: Based on a Modernist frieze pattern, the design represents the geometric and repetitive imagery of early modernism and secessionist eras.

Hoffmanʼs decision to go into production reflects the increasing difficulty of finding rare antiques. As she says, “The more I go back to Hungary and Austria, the harder it is to find good pieces. Not much survived the wars, the Revolution, Communism.” The rug collection complements the Szalon gallery, which primarily features Hungarian and Austrian antiques, furnishings and decorative arts of the Art Deco, Secessionist and Bauhaus eras.

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