“I guess it’s the theme of the moment,” Gerard O’Brien, the owner of Reform, says when I ask him about his feelings on moving his gallery, “CHANGE.”
After five years at 816 N. La Cienega, Reform Gallery will relocate to 601 N. La Brea at the corner of Clinton. The move wasn’t Gerard’s idea, but when his building was sold and the new owners had different plans for the space, Gerard was left with no choice. “There’s a history that I’ll miss,” Gerard explains about La Cienega, and although he’ll be saddened to move, he’s just as excited about where he’s landing. The new space is smaller, but it has a larger ground floor, great windows and high ceilings. It’s also on a corner with a stoplight, which means a captive audience to view Reform’s amazing window displays. Change is unavoidable, and Gerard feels very fortunate about his transition.
That good fortune is something in which you can share. Between now and the end of the year almost everything in the gallery is greatly discounted. “I didn’t hold anything back,” Gerard said. At a minimum you’ll save 30% and on many of his amazing pieces you’ll save up to 60%.
Change and all, one thing you can count on with Reform is its’ clear point of view, which has been refined over the years here on La Cienega. Reform is post-war California modernism, and when you visit the gallery you will be immersed in the work of that era’s finest artists and craftsmen.
Walking through Portal, a massive, arched sculpture carved out of a single piece of redwood by J.B. Blunk, I can’t help but think that there’s an inspiring purity to Reform that will be missed on this street. La Cienega will miss Reform’s unique eye and take on the world of California design.
Reform will be open until the end of the year on La Cienega, and the sale will continue until the last day. Reform will then reopen sometime in mid-January on La Brea.
816 N La Cienega Blvd