The success of Mark’s, The Spanish Kitchen and The Belmont obviously provided warm welcome to the restaurant waters of North La Cienega Boulevard. Nobu, the newest off-shoot of the Matsuhisa restaurant chain (with links in NYC, Melbourne, London and Vegas to name a few), heard the call and is sure to create a lot of buzz for the La Cienega Design area. Already, it seems to be making quite an impact on neighboring businesses.
Anyone working on La Cienega Boulevard, or walking or driving down it, has most likely been affected by the construction occurring next door to Mark’s Restaurant. Mark’s has been so influenced, they began their own remodeling while enduring the temporary distraction. All the hoopla makes one wonder how much another Nobu is needed when there is a Matsuhisa just a few blocks down at La Cienega and San Vicente. This is Los Angeles, however, always welcoming more enterprise to those who are willing and able to take the gamble.
Several weeks ago, signs were attached to parking meters on the blocks surrounding Nobu, calling for no parking at those meters until Spring. Within days, the signs disappeared. Surely, as justifiably disgruntled business owners began to complain to the city of West Hollywood. A collective, “How dare they,” could be heard rumbling through the area. Word spreads like wildfire through the Hollywood Hills. Certainly, Nobu is not wanting to create poor marketing from the mouths of its surrounding neighbors, months prior to their grand opening and becoming the neighbor of many long-standing businesses.
Even while people and places create names for themselves from bad word of mouth these days, many of whom will most definitely be making their splashes at Nobu in the coming months, I choose to believe the good will always prevail in the end. Here’s hoping Nobu Matsuhisa hears the complaints of his new neighbors and offers them complimentary monthly meals to offset the inconvenience. After all, good neighbors are so hard to come by.